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Physical Security Industry
When it comes to security, reducing risk exposure is everything. At BEYOND Insights, we’re here to help you do just that.
Making critical business decisions shouldn’t involve guesswork. Our custom research empowers security companies by delivering insights that matter. From understanding the competitive landscape to crafting messaging that resonates, these pillars form the foundation for actionable strategies that reduce risks and drive growth.
Competition
Understand the competitive landscape, identify your position.
Opportunities
Explore new market opportunities, trends, and untapped segments.
Strengths
Identify brand and product strengths and weaknesses.
Messaging
Develop messaging that resonates with your audience and inspires action.
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Tailored Insights
Why Choose to Invest in Custom Research

Generic industry reports can give you a basic overview, but they fall short of answering the questions that truly matter:

  • Could you be selling or charging more?
  • How can you elevate your brand or improve the customer experience?
  • Are you missing opportunities in untapped markets?

Without custom research, companies often leave money on the table or make costly mistakes. The real question is: can your business afford NOT to invest in tailored market research?

Trusted Research Expertise
Why PROFESSIONAL Research Matters
DIY research tools like SurveyMonkey have their place—but not when it comes to high-stakes decisions. Without a dedicated insights team, relying on DIY surveys is like using off-the-shelf security gear to protect a high-risk facility.
Insightful Security Research
The complex dynamics of today’s security industry require sophisticated research to illuminate the relationships between manufacturers, integrators, and end-users. That’s where we come in.
Transforming Data into Action
Our advanced methodologies—quantitative and qualitative research, predictive analytics, segmentation, and pricing optimization—turn raw data into meaningful, actionable insights.
Security Impact
Why BEYOND Insights?

Only BI has researchers dedicated to supporting the Physical Security Industry. Led by Margie Gurwin, a 25-year veteran of the field, our senior-level experts bring deep industry knowledge to every project. As proud members of the Security Industry Association, we’re committed to maximizing the impact of the security sector and the success of contributing organizations.

 

 

Testimonials
Discover What Makes Us Their Choice

“The team at BEYOND Insights has shown us the power of professionally designed and executed market research. Their studies have helped us better understand our customers, prioritize their needs, and make smarter business decisions when designing and marketing our solutions.



 

Tracy Larson

President

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