Our Capabilities
Our Core Strengths
Go BEYOND
The Data Deluge
The Data Deluge
Cutting through the clutter to deliver clarity, we help you unleash your brand's potential through clear and impactful insights that inspire your teams to take action. With actionable insights in hand, your teams can confidently drive impactful change and foster sustainable growth.
Qualitative Capabilities
Uncover the human elements behind data, providing context and depth.
Quantitative Capabilities
Leverage data to reveal insights into consumer needs, motivators, and behaviors to drive growth and optimize your brand's potential.
Advanced Analytics
Sophisticated tools to distill actionable insights from complex datasets.
Art of Storytelling
Transform complex data into compelling narratives that inspire action.
Activating Insights
Channel findings into intelligent business decisions.
Global Capabilities
Uniting Insights and Inspiring Change Across Borders.
Qualitative Research
Uncover the 'why' and 'how' behind consumer decisions and provide the emotional insights needed to inspire change.
In-depth Interviews (IDIs)
Conversations to uncover deep, nuanced consumer insights that can't be captured in group settings
Focus Groups
Sparking dynamic discussions that reveal shared consumer attitudes and the group influence on decision-making
Communities
Ongoing, iterative feedback from engaged consumers to co-create solutions and track changing behaviors over time
Ethnographies
Uncovering unarticulated needs by observing consumers in their natural environment, providing context to behaviors
Online Discussion Boards
Gathering insights over time and engaging participants in deeper, asynchronous conversations
Mobile Qualitative
Capturing real-time feedback in natural settings, ensuring you understand consumer behaviors in the moment of action
Shop-Alongs
Gain real-time, observational insights into shopper behavior and decision-making, uncovering the motivations and barriers behind purchase decisions
Quantitive Research
Inspiring data-driven decisions that drive growth
We harness a comprehensive suite of quantitative research techniques to answer your brand's most pressing questions and empower you with the data-driven insights necessary for strategic growth.
Market Strategy
Customer Segmentation
Create profiles for marketing and product strategies
Market Sizing
Identify opportunities through market potential assessment
Trend Analysis
Monitor shifts in behavior and trends for strategies
Competitive Intelligence
Benchmark performance and uncover gaps
Brand
Brand Positioning
Assess competitive standing and differentiation
Emotional/Rational Drivers
Analyze factors driving brand equity and loyalty
Brand Communication Effectiveness
Optimize messaging clarity and impact
Brand Loyalty & Market Entry
Strengthen loyalty and build strategies for successful market penetration
Customer Experience
Customer Journey Mapping
Identify touchpoints to enhance satisfaction and experience
Customer Satisfaction & Retention
Reduce churn by understanding loyalty drivers and retention strategies
Touchpoint Effectiveness
Measure engagement at each interaction point
Shopper Insights
Path to Purchase
Understand shopper motivations along the purchase journey
Product Assortment Optimization
Align product offerings with consumer demand
Retail Obstacle Identification
Uncover barriers in retail environment to improve shopper engagement
New Product Development
Product Lifecycle Management
Track performance from concept through exit
Innovation Adoption Analysis
Gauge market readiness for product innovations
Market Opportunity Analysis
Evaluate the potential of new innovation ideas
Price Optimization
Balance pricing and features to maximize uptake
Innovation & Ideation
Trend Spotting & Forecasting
Identify trends to drive innovative product strategies
Co-creation & Open Innovation
Brainstorm with stakeholders for breakthrough ideas
Concept Validation
Identify high-potential concepts
Messaging
Message Recall & Resonance
Ensure messages are memorable and resonate
Tone of Voice
Assess how effectively your brand's communications connect with customers
Cross-channel Impact
Measure how well messages perform across different channels
Ad Effectiveness
Evaluate the impact and reach of your advertising campaigns
CRM & Customer Insights
Customer Lifecycle Analysis
Understand the customer journey and points of loyalty
Cross-sell & Up-sell Opportunities
Identify where to expand wallet share
Multi-channel Customer Experience
Track customer behavior and engagement across touchpoints
Advanced Analytics
Inspiring Decisions through Advanced Analytics
Our advanced analytics transform complex data into actionable insights, enabling you to make strategic decisions that drive growth. By leveraging a comprehensive set of tools, we uncover hidden patterns, optimize strategies, and provide a deeper understanding of market dynamics and customer behavior.
Audience & Market Analysis
Cluster Analysis
Uncover patterns that reveal consumer behavior and preferences
Factor Analysis
Distillation of complex data into simple factors
Opportunity Analysis
Assess market potential with Total Addressable Market (TAM) analysis
Competitive Analysis
Database Modeling
Utilize CRM databases for look-alike modeling and RFM segmentation
Structural Equation Modeling (SEM)
Assess market dynamics and brand positioning
Predictive Analysis
Forecast trends and behaviors with regression models
Brand Strategy
Sentiment Analysis
Measure brand perception via sentiment
Multidimensional Scaling
Understand relationship between brands and attributes
Latent Class Analysis
Uncover patterns of loyalty and what drivers impact
Product Development
Conjoint Analysis
Determine feature preference and impact on product choice
KANO Analysis
Categorize product features based on impact on customer satisfaction
MaxDiff Scaling
Evaluate the relative importance of different product attributes
Price Optimization
Conjoint Analysis
Gauge how pricing and product changes impact customer choices
Van Westendorp Price Sensitivity
Find optimal pricing within consumer expectations
Elasticity Analysis
Understand demand responsiveness to price changes
Art of Storytelling
Unlocking the
True Power of Data
True Power of Data
Storytelling is at the core of what we do. We believe that data is just the start; its real power lies in the stories it can tell and the actions it inspires. We transform complex datasets into compelling narratives that resonate deeply with your audience, driving engagement and strategic action.
Narrative Development
We craft human-centered stories that connect emotionally, translating data into compelling stories that speak to your audience’s needs and motivations. It's about more than just numbers; it's about conveying meaning.
Visual Storytelling
Through carefully created visuals, we make complex data accessible and engaging, ensuring that insights not only inform but captivate.
Strategic Narratives
We align stories with your brand’s goals to inform decision-making and inspire action. Our strategic approach ensures that the insights are framed to drive change, and, innovation.
Activating Insights
Go BEYOND: Understanding the Path to Impact
Turning Insights into Actionable Strategies that Drive Results. We don't just identify opportunities— we activate them. Our approach ensures that insights are not only understood but effectively implemented, driving continuous growth and improvement. With a focus on strategic workshops, practical roadmaps, and ongoing support, we empower your team to achieve sustained success.
Who We Partner With
Consumer Insights
Unlock rich insights and strategies for product, marketing, and brand teams
Product Innovation
Guide transformative products through deep consumer insights
Corporate Strategy
Shape strategies for market expansion, competitive edge, and growth
Marketing & Brand
Adapt messaging to shifts in consumer behavior for sustained loyalty
Innovation & Media
Link insights with strategies for launches, market entries, and content
Our Unique Approach
Strategic Research Design
Craft plans through deep stakeholder collaboration for maximum impact
Insights Integration
Conduct interviews and workshops to translate insights into clear actions
Co-Creation Workshops
Socialize insights with stakeholders for actionable roadmaps
Custom & Syndicated Research
Offer both tailored and syndicated models aligned with client needs
Our Services BEYOND Insights
Strategic Impact
Develop strategies that drive real-world action across development, pricing, and experience
Sustained Growth
Empower organizations with research-backed roadmaps for long-term success
Change Execution
Provide change management support for smooth integration of new strategies
Thought Leadership
Collaborate on content and co-branded research that enhances positioning
Business Unit Strategy
Deliver strategic inputs for product development, pricing, and customer strategy
Global Capabilities
Empowering Global Growth Through Strategic Insights and Cultural Expertise
We go BEYOND borders to deliver actionable insights that drive global success.
Global Research
Cultural Considerations
Our teams navigate complex cultural considerations, ensuring accurate scaling and context-specific research
Regional Partnerships
Through regional partnerships, we expand our capabilities, offering you a broader view and deeper insight
Unwavering Quality and Collaboration
Diverse Markets
Experience in diverse markets: APAC, LATAM, EMEA, and NA
Global Networks
Our global networks bring together local experts, providing a tapestry of knowledge that informs each project
Insights that Transcend Boundaries
Local Behaviors
We translate local behaviors through native language proficiency and cultural adaptation
International Standards
Our commitment to international research standards is unwavering, guaranteeing excellence in every study
Looking to unlock new insights? Let's connect!