About Us
Experts that Inspire Change
We are a team of researchers, marketers, strategists, storytellers, and data scientists who passionately believe that insights is only as valuable as the action it inspires.
Our team shares a passion for transforming insights into impactful strategies, fueled by years of collaboration and deep expertise. For over a decade, we've worked closely together, and this synergy evolved into the creation of BEYOND Insights. Our collective knowledge and genuine enjoyment of working as a team inspire us, and we're excited to bring that same inspiration to you.
A Team of Industry Leaders
Your BEYOND Insights team will always be comprised of senior executives. Your can expect experts even on your day-to-day contacts.
Data Driven Storytelling
We turn complex data into compelling narratives that resonate rationally and emotionally, driving results.
Experts in Insights & Strategy
With deep expertise across supplier, corporate, and strategic roles, we deliver rigorous and impactful solutions.
Go BEYOND
With insights as our starting point, we partner with you to turn data into strategies that inspire and enact measurable change.
Our Core Values
Defining What Drives Us to Go BEYOND
Inspiration
A creative, innovative approach that sparks new, breakthrough ideas.
Vision
Data-driven insights that ILLUMINATE.
Empathy
We are active listeners - building trust and authentic connections by understanding your needs and the needs of your audience.
Passion
We love what we do and bring a sense of positive energy to every project.
MEET THE LEADERSHIP TEAM
Each member of the leadership team brings unique expertise, a wealth of experience, and a shared passion for delivering actionable insights.
Together, they guide BEYOND Insights toward inspiring change and making a lasting impact.
Visionary Market Innovator
Karen Bakos
Karen is a trailblazer in identifying untapped market opportunities, using her sharp analytical mind to uncover what others might overlook. Her innovative approach transforms data into strategic insights that drive market growth and propel brands forward. With a visionary perspective, Karen continually redefines what's possible, leading her clients to new heights of success.
Analytical Strategy Leader
John Bekier
John leads with precision, turning complex data into clear, actionable strategies that drive business performance. His deep expertise in analytics allows him to see the big picture while navigating the details that matter most. As a strategic leader, John guides his clients to make informed decisions that enhance their market position and fuel their growth.
Strategy Visionary and Change Leader
Vidur Bhandari
Vidur is a growth strategy leader with deep experience designing and delivering analytically sound, transformative business strategies at consumer and retail companies. He has the ability to sort through a mountain of analysis and insights that companies usually find themselves with to prioritize what matters and formulate actionable and impactful strategies for the business. Vidur challenges his clients to stretch, change, and drive profitable growth.
Strategic Insight Architect
Andy Bornstein
Andy is the cornerstone of insightful decision-making, using his comprehensive research methodologies to guide strategic business moves. His methodical approach ensures that every insight is backed by rigorous analysis, leading to well-informed and impactful strategies. Andy’s expertise transforms complex data into clear recommendations that drive significant business growth.
Transformative UX Leader
Brian Brett
Brian is at the forefront of user experience research, transforming how businesses understand and engage with their audiences. His impactful work ensures that user needs are central to every product and design decision, leading to superior outcomes. Brian’s leadership in UX has not only elevated the research function but also driven meaningful change within the organizations he serves.
PHYSICAL SECURITY COMMUNICATIONS CONSULTANT
Margie Gurwin
Margie has spent most of her career spearheading marketing programs for companies in the physical security industry — both manufacturers and systems integrators. As founder and principal of Content Creation Partners, she currently supports the content needs of industry-leading security companies, representing a broad range of solutions, technologies, and service providers. She is pleased to partner with Beyond Insights, where she helps clients optimize the benefits of market research to grow their businesses and brands. Margie is an active member of the Security Industry Association and an SIA Women in Security Forum Power100 Honoree.
Global Beauty Strategist
Elaine Sheng
Elaine is a global leader in beauty brand management and consumer research, with a deep understanding of consumers and market segments across the world. From Mass to Prestige, Elaine’s expertise is in identifying gaps and opportunities that drive brand growth strategies and portfolio evolution. Elaine strives to find fresh ways to uncover deep, new and meaningful insights which lead brands to succeed over their competition, whether in beauty or other industries.
Looking to unlock new insights? Let's connect!